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Project Overview
The Challenge
Lowes Foods, a grocery chain based in Winston-Salem, NC, with locations across North Carolina, South Carolina, and Virginia, is committed to offering local products and unique experiences to its customers. Faced with the challenge of standing out in the highly competitive grocery market, Lowes Foods partnered with Wildfire to reimagine grocery shopping. The result was SausageWorks, a whimsical and immersive concept designed to turn an ordinary task into an exciting experience. SausageWorks boasts over 80 creative sausage flavors, such as The Kentucky Gentleman, The Breakfast Piggy, and The Commander in Cheese. With playful signage, eye-catching packaging, themed uniforms, and an interactive sensory experience, the brand is a sausage lover’s dream. Inspired by Willy Wonka’s inventive spirit, SausageWorks features quirky gears, pipes, and wacky language, making it a standout attraction for adventurous food lovers.
Campaign Components
- Consumer Research
- Brand Identity
- Packaging Design
- Point of Sale
- Environmental Design
After Wildfire’s SausageWorks rollout, sausage sales rose several thousand percent! As a result of the overall Originals branding initiative, Lowes saw a basket size increase of 7% and transaction volume increase of 23%. Lowes Foods went from shutting doors to renovating 2.5MM square feet of existing retail space and building 1.5MM square feet of new retail space.
