Lowes Foods: The Spice Bazaar
A World of Flavor Awaits
Lowes Foods is a grocery chain headquartered in Winston-Salem, NC with locations throughout North Carolina, South Carolina and Virginia. They are focused on providing local products and experiences to customers—and what better fit for them than a homegrown North Carolina marketing agency?
The Challenge
Spices are often bought during the purchase of other food—and often to meet a recipe instead of to experiment. Lowes Foods wanted to give their guests a way experiment without too much financial investment. Wildfire created a store within a store where spice lovers could blend flavors to their hearts desire, and Spice Bazaar was born.
What We Did
Consumer Research
Brand Identity
Packaging Design
Point of Sale
Environmental Design
![](https://wildfireideas.com/wp-content/uploads/2020/03/SpiceBazaarSign-1024x475.png)
The Solution
We created an intricate branding package with dynamic in-store experiences with unique signage, packaging design, uniforms, and sensory experiences. The Spice Bazaar embodies passion, desire, and allure—all that spices should be. Move over McCormick, there’s a new boss in town!
![](https://wildfireideas.com/wp-content/uploads/2020/03/SpiceBazaar.png)
As part of the ‘store within a store’ branding initiative, Lowes Foods renovated 2.5MM square feet of existing retail space, built 1.5MM square feet of new retail space, saw their basket size increase by 7%, and their transaction volume increase by 23%.
![](https://wildfireideas.com/wp-content/uploads/2020/03/SpiceBazaar1.png)
![](https://wildfireideas.com/wp-content/uploads/2020/03/SpiceBazaar2.png)
![](https://wildfireideas.com/wp-content/uploads/2020/03/SpiceBazaar3.png)
![](https://wildfireideas.com/wp-content/uploads/2020/03/SpiceT-Shirts.png)
![](https://wildfireideas.com/wp-content/uploads/2020/03/SpiceBazaar10.png)
![](https://wildfireideas.com/wp-content/uploads/2020/03/SpiceJarsB.png)