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Case study

Sue Bee Honey: Experiential

Project Overview

Honey Pairings

Wildfire was hired by the Sioux Bee Honey Co-Op to showcase the many ways their primary brand “Sue Bee Honey” could be paired with other foods to create delicious bites. We accomplished this with a 6-week mobile tasting tour that visited 10 cities for multiple days sharing honey pairings and driving sales. All cities included retail store partnerships and also made appearances at festivals, concerts and other group gatherings.

Campaign Components

  • Vehicle sourcing, design and wrapping
  • Mobile tour planning
  • Mobile tour management
  • Mobile tour execution including staffing and serving