The Challenge

Truliant Federal Credit Union had a desire to increase interest in their core products while commemorating their 70th Anniversary. Our challenge was to find a way to link their 70th Anniversary in a meaningful way to their products/services offering, while also finding a way to inspire people to take notice. Through our brand immersion process, we uncovered a consistent theme that served as the foundation for this campaign: consumers seek financial stability, and trust and seek the institutions that give them a feeling of comfort. Our team focused on connecting their long-standing record of trusted service to the human desire for nostalgic moments. We crafted a campaign featuring fun and attention-getting imagery that represented each decade in which Truliant Federal Credit Union has been a part of communities. The campaign generated significant conversation and positive sentiment among members, employees and the community alike, and sparked increased interest in Truliant for car loans, home equity lines of credit, and other financial service needs. 

Campaign Components