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Project Overview
USS Battleship NC Is Not Your Average Museum
Museums can be slightly dusty and dull. The Battleship is a living museum—you can touch it, hear the stories, command the ship, sit as a gunner, enjoy food in the mess hall, even “sleep” in their quarters. You are on the open seas staving off the enemy! It’s a can’t-miss tourist destination on everyone’s travel bucket list.
Campaign Components
- Brand and competitive audit
- Staff interviews
- Immersion, including archival exploratory
- Secondary research and audience targeting
- Traditional media: Print and OOH
- Digital media: display/banners
- Collateral and posters
- Newsletter
- Website design and development
- Special event support
