01
Challenge
Develop personal connection with current and prospective members
Far Coast is a Canadian-based brand of freshly brewed coffees, teas and cocoas and was The Coca-Cola Company’s first entry into the category.
Wildfire was tasked with evolving the Far Coast specialty brewed coffee brand to give it a more premium look and feel.
Packaging Design
02
Solution
After exploring the geographic origins of the coffee bean, we leveraged cultural traditions from around the world in order to deliver a superior coffee experience, while connecting to consumers on an emotional level.
Campaign Components
- Brand positioning
- Logo design
- Point of sale
- Packaging
Packaging Design
50%
Increase in revenue per customer after the installation of the new look
Credits
Creative Director
Jane Doe
Brand Lead
Jane Doe
Designer
Jane Doe
Developer
Jane Doe
Creative Director
Jane Doe
Brand Lead
Jane Doe
Designer
Jane Doe
Developer
Jane Doe
Creative Director
Jane Doe
Brand Lead
Jane Doe
Designer
Jane Doe
Developer
Jane Doe
