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Project Overview
No Half Measures
Relentless was originally a British energy drink brand, which was bought by the Coca Cola Company and continued to be sold in the UK. The brand had a strong positioning and value proposition with products that met consumers needs throughout the course of the day and night, but no unified visual identity. Wildfire built out a comprehensive brand “anatomy” including style and usage guidelines.
Campaign Components
- Packaging across a variety of flavors (or flavours, as they say in the UK)
- Brand & style guidelines
