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Project Overview
The Challenge
Brenner Children’s Hospital partnered with Wildfire to create engaging, child-friendly mascots that would symbolize the hospital’s warmth and care. Wildfire designed and brought to life three adorable, anthropomorphic pups—Brenn, Belle, and Beau—each representing the hospital’s commitment to making healthcare comforting for children. In addition to designing the mascots, Wildfire assists with managing their appearances, staffing mascots and handlers for community events hosted by Brenner. These lovable mascots have become a key part of the hospital’s identity, bringing joy to children and families while enhancing the hospital’s connection to the community.
Campaign Components
- Naming
- Brand Identity
- Mascot Design
