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Case study

Nabisco: Experiential

Project Overview

NASCAR Leverage

Wildfire, through its Keystone Marketing event marketing practice, found ways to sample products from Hershey and Nabisco leveraging the assets each company was afforded in partnership with NASCAR. The ultimate goal with each brand was to put products in consumer’s hands and encouraging them to go to retail for more. Our activations included monster mobile vehicles to show cars and collateral to support them all.

Campaign Components

  • Vehicle sourcing
  • Design and production
  • Promotion planning
  • Mobile tour planning
  • Mobile tour management
  • Mobile tour execution
  • Collateral design
  • Staffing
  • Consumer entertainment management