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Case study

Wake Forest Athletics: Design

Project Overview

Wildfire led brand strategy and creative concepts for Wake Forest Athletics for nearly a decade. We worked closely with athletic department marketing staff, coaches, student-athletes, and more to crystalize the brand and bring each sport to life within the context of the larger Wake Forest Athletics brand identity. The following are a handful of the thousands of posters, ads, banners, and more that were developed throughout the partnership.

Campaign Components

  • Naming
  • Logo Design & Guidelines
  • Brand Identity
  • Business Cards
  • Direct Mail
  • Website
  • Vehicle Wraps
  • Brand Positioning
  • Marketing Strategy
  • Integrated Communications Planning
Design in North Carolina. Wake Forest Athletics.
Design in North Carolina. Wake Forest Athletics.
Design in North Carolina. Wake Forest Athletics.
Design in North Carolina. Wake Forest Athletics.
Design in North Carolina. Wake Forest Athletics.