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Project Overview
Wildfire worked with Wake Forest Athletics to create a season ticket mailer that built excitement for the upcoming men’s basketball season. Each mailer contained a life-sized jersey die cut complete with the recipient’s last name. Nearly every single person who received the mailer purchased season tickets.
Campaign Components
- Direct Mail Design
- Brand Identity
The direct mail received an overwhelming response, with 99% of recipients renewing their season tickets. The following season, attendance rose 11% overall and 55% among students.
