Wake Forest Athletics: Basketball Season Ticket Direct Mail
Get in the Game
Wake Forest University is a private university located in Winston-Salem, North Carolina. It is the smallest NCAA Division I school and competes in the powerhouse ACC. Integrated marketing supports not only the marquee football and basketball programs but also all of the nationally ranked Olympic sports such as soccer, lacrosse, tennis, field hockey, golf, and more.
Wake Forest Men’s Basketball was going through some rebuilding years, causing attendance to drop and ticket sales to suffer. However, there were talented freshmen coming in and Wake wanted the annual season ticket renewal direct mail piece to help excite and motivate fans to attend games.
What We Did
Direct Mail Design
In order to show fans that they were a vital member of the team, and highlight the new Wake Forest Basketball’s Nike jersey design, we created a custom die line that folded out to a life-size Wake Forest basketball jersey with the recipient’s name on the back.
The direct mail received an overwhelming response, with 99% of recipients renewing their season tickets. The following season, attendance rose 11% overall and 55% among students.