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The Challenge

Wake Forest Men’s Basketball was going through some rebuilding years, causing attendance to drop and ticket sales to suffer. However, there were talented freshmen coming in and Wake wanted the annual season ticket renewal direct mail piece to help excite and motivate fans to attend games.

What We Did

Direct Mail Design

The Solution

In order to show fans that they were a vital member of the team, and highlight the new Wake Forest Basketball’s Nike jersey design, we created a custom die line that folded out to a life-size Wake Forest basketball jersey with the recipient’s name on the back.

The direct mail received an overwhelming response, with 99% of recipients renewing their season tickets. The following season, attendance rose 11% overall and 55% among students.