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Project Overview
Wildfire led brand strategy and creative concepts for Wake Forest Athletics for nearly a decade. We worked closely with athletic department marketing staff, coaches, student-athletes, and more to crystalize the brand and bring each sport to life within the context of the larger Wake Forest Athletics brand identity. The following are a handful of the thousands of posters, ads, banners, and more that were developed throughout the partnership.
Campaign Components
- Naming
- Logo Design & Guidelines
- Brand Identity
- Business Cards
- Direct Mail
- Website
- Vehicle Wraps
- Brand Positioning
- Marketing Strategy
- Integrated Communications Planning
