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Case study

Dewey’s Bakery and Salem Baking Company: Packaging

Premium sweet & savory baked treats

01

Project Overview

Refreshing a Heritage Brand

Salem Baking and Dewey’s packaging was outdated and desperately needed to be refreshed and contemporized. Both brands also needed net new packaging for higher-end specialty products sold exclusively at specific retail stores, along with newly launched seasonal products. Sell-in on the private label side of the business jumped astronomically as a result of the new design concepts.

Campaign Components

  • Dewey’s Packaging
  • Private Label Packaging (Trader Joes, Disney, Harrie Teeter, etc.)
  • Salem Baking Packaging
  • Consulting on new bakery and cafe concept store
Dewey's Bakery: Wildfire Product Packaging.
Dewey's Bakery: Wildfire Product Packaging.
Dewey's Bakery: Wildfire Product Packaging.
Dewey's Bakery: Wildfire Product Packaging.
Dewey's Bakery: Wildfire Product Packaging.
Dewey's Bakery: Wildfire Product Packaging.
Dewey's Bakery: Wildfire Product Packaging.
Dewey's Bakery: Wildfire Product Packaging.
Dewey's Bakery: Wildfire Product Packaging.

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