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A agency

Full of ideas, not egos.

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Our Work

Mad Magic Kombucha

When we say magic, we mean it.

Kaleideum Museum: Brand Identity

Wonder in every room.

UNIFI : Environmental Design

Creating an immersive brand experience.

Foster Caviness

Contemporizing a legacy.

Truliant Federal Credit Union

Building a social media strategy.

Lowes Foods: Chicken Kitchen

Chicken you’d cross the road for.

Charley’s

Using “craveability” to drive eCommerce sales.

Wake Forest Athletics

Capturing the essence of Wake Forest athletics.

Guilford College

Reimagining the future of education.

Our Clients

Champion logo
Lowes foods
RedHat
Lumos logo
Advance Auto
True Botanicals
Truliant logo
Guilford college logo
wake forest Baptist health
Champion logo
Lowes foods
RedHat
Lumos logo
Advance Auto
True Botanicals
Truliant logo
Guilford college logo
wake forest Baptist health
Charleys logo
KnitWell group logo
Green Mountain Gringo logo
Coca Cola logo
Amour Vert logo
wake forest university
Nutrafol logo
Hanes logo
Holistic select logo
Charleys logo
KnitWell group logo
Green Mountain Gringo logo
Coca Cola logo
Amour Vert logo
wake forest university
Nutrafol logo
Hanes logo
Holistic select logo

News and Insights

July 26, 2024

Struggling to meet WCAG web accessibility standards? Here’s why and how to help

Have you ever visited a website on your phone and found it so difficult to navigate that you had to open the website on a laptop or desktop computer instead? Have you tried to read a howto article while performing a task and gotten frustrated by the lack of a wellstructured readable list to follow? […]

May 10, 2024

The Art and Science of Branding

What is brand strategy? A succinct definition of the word strategy, as articulated by Mark Pollard of Sweathead fame, is simply “an informed opinion on how to win.” Unless you are a worldclass athlete (and probably not even then), you wouldn’t dream of competing and hoping to emerge victorious without a coach. Unless you are […]

March 8, 2024

Brand Planning: the Importance of a Firm Foundation

A brand is only as strong as the foundation. Invest in the brand planning process for a solid foundation that will support you for years to come.

February 20, 2024

Wildfire branding of Kaleideum comes to life in the new museum space.

Feb. 19, 2024 – WINSTONSALEM, NC– The reimagined Kaleideum, an innovative, dynamic experiential learning museum located in downtown WinstonSalem celebrated its Grand Opening Saturday, February 17 with a captivating array of handson exhibits, interactive displays, educational programs and new branding by Wildfire. The name Kaleideum combines the words “kaleidoscope” and “museum.” And, the Kaleidium logo incorporates […]

January 9, 2024

2024 Marketing Trends: What’s in and what’s out?

2024 marketing trends: cookieless advertising, data privacy, accessible design, crossfunctional collaboration and more

May 9, 2023

Wildfire wins at the Richmond Show

Wildfire Richmond brought home four awards from the Richmond Show, hosted by the Advertising Club of Richmond.