Lowes Foods, along with award-winning branding expert Martin Lindstrom, approached Wildfire to assist in bringing Martin’s one-of-a-kind shopping vision to life through an in-store experience unlike any other in the category. Wildfire helped concept, design and implement a variety of store-within-a-store environments, including The Chicken Kitchen, SausageWorks and The Cakery. Each of these experiences—from the fun and folksy one-stop chicken shop, to the wonderfully wacky SausageWorks professor, and the sweet, sugary, square-filled Cakery—has its own distinct personality and offering, giving shoppers a more memorable and enjoyable all-around experience.
David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards is tauted as the largest and most prestigious awards competition exclusively for the “Creative Davids” of marketing, who derive their strength from big ideas, rather than stratospheric budgets.
We’re happy to announce first and second place honors for TV and video created for the Dixie Classic Fair, Allegacy Federal Credit Union and Wake Forest Athletics. The Telly Awards honor the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials.
The Dieline, the world’s top package design website, has once again recognized Wildfire for its packaging work. The new Blue Ridge brand looked to Wildfire to create labels for mouth-watering appeal. Three gourmet burgers have been created so far – Bacon & Cheddar, Mushroom & Swiss, and Blue Cheese & Onion – and come deliciously pre-stuffed, ready for grilling!
Entrepreneur.com selected 25 submissions for their “Do Pets Make the Best Co-Workers” piece, among them a collage of the Wildfire dogs. Gus, Ham, Buddy, Enzo, Zach, Bodhi, Finn and Bella are some of the hardworking dogs that enjoy coming here with their people. It’s one of the many things that makes our office so unique!
Wildfire has partnered with two other locally-owned businesses, Workplace Strategies and Storr Office Environments, to introduce Flywheel. Flywheel is an 11,000+ square-foot co-working space located in the Wake Forest Innovation Quarter at 525@Vine and will be open 24/7 for innovative professionals to come together to work on the fly, learn and share knowledge. Opening in June, there will be flexible short and long-term membership plans, including day passes, for open and enclosed workspaces.
To learn more about Flywheel, visit www.flywheelcowork.com.
Congratulations to National General – looking good in Times Square as its listing on The NASDAQ Stock Market is celebrated. Proud to have designed their logo and be their partner.
Winston-Salem, NC — “The List” from The Business Journal has named Wildfire The Triad’s third largest web design and development firm. The Web Design Firms 2014 list ranked 25 area agencies by number of Web designers and total employees. Wildfire has built, hosts and helps maintain over 100 websites. In addition to website design, we offer a variety of digital marketing strategies for clients including search engine optimization/marketing, social media and blogging. Wildfire was fourth on last year’s list.
Winston-Salem, NC — Wildfire, a Winston-Salem-based integrated marketing communications agency, announces the expansion of their new recruiting division – WF Connections.
The agency has six years of experience successfully placing qualified candidates with clients under the name Wildfire Marketing Contract Services. As a result of its continued growth, Wildfire now brings a new face to this division as they expand further into the search arena.
With a talented team of Connection Specialists, WF Connections activates its large and diverse network, built on more than 20 years of contact development, to deliver long-term, short-term and temporary-to-permanent placements in the fields of Graphic Design & Production, Marketing, Branding & Communications, Finance & Banking and Human Resources.
“The difference between us and traditional recruiters is in what we call the Fit Factor,” explains WF Connections Managing Director Katie Kenney. “Finding the right candidate goes beyond their qualifications on paper. We work to understand not only the position, but also the company culture, to ensure our candidates are truly poised to be a successful addition to the team.”
To determine best fit and provide a successful connection, the company uses a proprietary process that starts with client engagement and ultimately ends with onboarding the right talent. With this effective connection process, as well as its distinct emphasis on fit between individual and company, WF Connections has positioned itself as a new breed of recruiters – and is excited for clients, big and small, to experience the power of their connections.
WF Connections is located in the existing Wildfire office at 709 North Main Street in downtown Winston-Salem. For more information, visit www.wfconnections.com.
Winston-Salem, NC – Wildfire’s work with the Dixie Classic Fair on its “GO-FER the fun” campaign has recently been awarded several Hall of Honor Communications Awards from the International Association of Fairs & Expositions (IAFE).
The IAFE holds the awards competition annually, with the purpose of improving the advertising and publicity programs of fairs throughout the world, and providing recognition of fairs with outstanding campaigns. The competition is divided into five divisions, based on fair attendance, and members of the Advertising, Promotions and Public Relations IAFE Committee, along with media and ad agency representatives, judge all of the entries across various categories. Each entry is based on several criteria, including whether it is motivational; informative; indicative of creative excellence; appropriate to activities, audience and media used; utilizing a central theme; and indicative of production excellence.
This year, the Dixie Classic Fair competed in the IAFE’s Category 3 division, for fairs with attendance of 250,001 to 500,000. Its “GO-FER the fun” campaign featured the fun, food and competition that fairgoers look forward to each year, all brought to life by the fun-loving face of the campaign: Topher the Gopher.
With the help of both Wildfire and Topher the Gopher, the Dixie Classic Fair took home a heap of ribbons across five different categories, including:
1st place – Television & Radio Advertisement
2nd place – Outdoor Advertisement
3rd place – Magazine Ad & Web Advertisement