All it takes is a spark

We know that sometimes you need a little spark to spread your mission. And we can do a lot in a day. From marketing and communication strategies to eye-catching deliverables, we are excited to support an important cause within our community.

In order to give back to the communities that have given us so much, we’re throwing a marketing marathon designed to deliver our professional marketing and creative services to a nonprofit organization in Winston-Salem or Richmond, absolutely cost-free. Applications open summer of 2021.

Pyropalooza 2020

In 2020, we stayed safe and took Pyropalooza virtual—but delivered the same firepower for The Parenting PATH!

THE CHALLENGE

The Parenting PATH is known for the work they do to prevent child abuse, but in reality, they do so much more. With their donor base aging, they needed to clarify their message and make their services relatable to a broader demographic.

THE SOLUTION

Position The Parenting PATH as the parenting experts. We all know that it takes a village to raise a child, and The Parenting PATH provides families with the trusted support they need in order to create a thriving home.

WHAT WE DID

Web Audit
Brand Audit
Competitive Audit
Brand Positioning
Donor Retention/Acquisition Plan
Donor Engagement Recommendations
Rack Card
Donor Leave-Behind
Email Template

Red Hat Truck Wrap

TESTIMONIALS

The experience was incredible. We gave Wildfire a bunch of jumbled, disjointed information and they turned it into incredible copy on fundraising and marketing collateral. The staff made us feel completely at ease and asked incisive questions so that we were able to share the right information with the Wildfire staff.

During the presentation, we appreciated all of the practical information that was shared with us (like the review of our website and how to make it better). We were touched (yes, I had tears in my eyes) when we saw the fundraising brochure and the other pieces, phrases and hashtags the staff designed. You really got us, and you gave us ways to share the heart of our agency with everyone. You condensed the wonderful things about our staff and agency into short phrases and paragraphs so we can easily communicate them to donors and to the public.

We will be using material Wildfire created in our 40 for Forty Campaign so you will definitely be helping us to grow our business AND you absolutely lowered my blood pressure.

The whole experience was incredible, but we really loved getting to talk to the entire Wildfire staff and have them ask us questions. It was clear the staff had already done research on our agency and had a deep understanding of our what and our why.

To summarize: can we be your agency again next year?

THE PARENTING PATH


LEAD Girls of NC was selected as Wildfire’s first Pyropalooza. The experience was unbelievable and honestly I feel like I don’t have the words that could accurately express our gratitude. The staff at Wildfire were amazing, so attentive, creative, caring, loving and just unbelievably smart. A true team of excellence. Throughout the whole process they communicated with me and oh boy presentation day sent me out the door with tissue and puffy eyes. The deliverables were amazing, it’s like the staff had worked with our organization for years. If you are looking to work with a company that cares about your mission and marketing, this is the place.

There is no doubt in my mind when the budget becomes available where we will be. Mr. Brad, thanks for your vision to start Wildfire. To the wildfire staff: I will forever love each and every one of you #becauseeverygirlcan

LEAD GIRLS OF NC

OUR PAST PARTNERS

Lead Girls logo
The Parenting Path logo

Could Pyropalooza benefit your organization?

Applications will open in Summer of 2021.
Stay tuned!

LEARN MORE ABOUT PYROPALOOZA

  • What will my organization get after Pyropalooza?

    The gist of it is, we want to help you help others. That’s why we are offering our marketing and creative services completely free of cost. We’ll close our office for the day in order to give your organization our full attention. And afterwards, Wildfire will deliver the final assets to your organization for you to use as you see fit.

    We’ll work with you to decide what marketing and creative services best address your needs and spread your mission. Here are some examples based on the service package you select.

    BRAND IDENTITY

    Brand positioning (i.e. brand pyramid, mission, vision, values crystallization)

    Business card and letterhead

    Brand guidelines (i.e logo usage, typography, color palette, supporting graphic elements)

    Brand architecture

    Refined or redesigned logo

    Social Media Marketing Plan

    Brand positioning (i.e. brand pyramid, mission, vision, values crystallization)

    Creative for three to five organic posts

    Communications planning brief

    Creative for three to five paid posts

    Content calendar

    Promotional Materials

    Email marketing template in MailChimp or ConstantContact

    SWAG item

    Single page collateral piece (i.e. brochure, one-sheeter)

    Single page direct mail (i.e. postcard)

    In addition to the services listed above, if you have an existing site, we can perform a website audit report with recommendations for SEO, ADA and User Experience upgrades.