Results

Earthkind

Challenge:
Support a growing eco-friendly pest control brand in a competitive and regulated category.

Thinking:
In a category that is loud with ‘kill’ messaging, and lives in heavy black/red design, we carved out a space that speaks to consumers who are looking for alternative solutions

Solution:
No Mess. No Chemicals. No Pests – Guaranteed.

Relevance:
Regulated category.
’Trigger’ purchase product.
Connection with Millennial Mindset.

Results:
Sales increased 60% year over year.
Named as one of Inc. 500’s Fastest growing companies.
Recently rolled out to 1,400 Lowe’s Home Improvement stores nationwide.


Lowes Foods

Challenge:
Stand out in the highly competitive grocery category.

Thinking:
Develop store-within-a-store concepts that provide one-of-a-kind consumer experiences. Create stand-out private label packaging. Develop topical, engaging video content to drive to store.

Solution:
Chicken Kitchen
SausageWorks
The Cakery
Spice Bazaar
Breadcrumb

Relevance:
Deep consumer connections with product-centric marketing.

Results:
Chicken sales increased 120 percent.
Sausage sales rose 1,000 percent.
Since private label launched national brand sales have dropped, while LF private label sales are up (and sales as a whole are up).
Initial roll out was in 10 location remodels and 3 new store openings – Lowes saw a basket size increase of 7% and transaction volume increase of 23%.
Following the store-within-a-store rollout, Lowes Foods accelerated expansion and renovation of new stores – 2.5MM square feet of retail space will be remodeled in the next 4 years. 1.5MM square feet of new retail space to be built.


Dixie Classic Fair

Challenge:
Increase advanced ticket sales ahead of this year’s fair.

Thinking:
Raise awareness across a variety of relevant mediums to reach fairgoers of all demographics.

Solution:
Develop a campaign around “Homegrown Fun” utilizing e-blasts, print, OOH, digital and social media marketing to communicate advanced ticket sales.

Results:
42% increase in advanced ticket sales over previous year’s results.

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Wake Forest Athletics

Challenge:
Jump start the fundraising year with a campaign focused on gaining new donors and increasing the annual gifts from current donors.

Thinking:
Fans are more likely to donate when they know exactly how their gift impacts the lives of student-athlete. How do we show that donated funds are used for far more than just textbooks and jerseys? What if we could create an interactive way for fans to spend donations on building their ideal, well-balanced student-athlete?

Solution:
The “Develop A Champion” campaign was born. A two-part interactive game that allows fans to allocate stars (aka funds) to essential resources for any Athletic Department – Facilities, Academic Support, Recruiting, etc. As they think through where they want to allocate their resources, they are prompted with a message to “Fundraise for Deacon Club” which allows them to earn even more stars to allocate. This behavior is intended to reinforce the need for funds and additional donors in order to achieve the Wake Forest Athletic Department’s mission to Develop Champions. In addition, the campaign was supported with targeted emails, a direct mailer, timely paid social ads and retargeting banner ads.

Results:
20% increase over fundraising goal in new and increased donations as well as 8% increase in new Deacon Club members gained.


Barely There

Challenge:
Raise awareness for newest product launch and drive traffic into Kohl’s for purchase and increase relevance and sales with a slightly younger demographic.

Thinking:
Drive Simply The One™ sales by expanding customer base and deploying mobile coupon.
Generate WOM about Simply The One™ among real women and top influencers.
Garner consumer insights via consumer trials and social commentary to improve product offering.
Create authentic connections between customers and Barely There.

Solution:
Increase WOM with current and new consumers via a strategic social and digital campaign.

Results:
3,154,586 million organic impressions for Simply The One™
2,322,667 impressions for Simply The One™ through Kohl’s partnership
48,195 page views for Simply The One™ microsite
16,776 page views for mobile coupon; 60.7% conversion rate of those landing on the Simply The One™ micropage
1,098 people emailed the coupon to themselves from desktop
1,278 clicks to coupon from email
1,790 clicks to Kohl’s from email marketing
700+ mentions for the brand through Twitter chat with celebrity stylist, Alison Deyette


Noble’s Restaurant

Challenge:
Help turn around a 3-year decline in business and reintroduce the restaurant with its newly renovated upscale interior and brand positioning.

Thinking:
Highlight Noble’s many new options for any occasion: a revised lunch menu, lower prices, live Jazz on Saturdays, catering, patio dining, curbside pick-up, weekly chef’s specials, and small plate options at reduced prices.

Solution:
Deliver “Local Southern Cuisine the Way You Want It” through social media

Results:
Reversed the decline in sales, including their best week of sales in over six years.
Facebook Results after one year:
– Lifetime Likes increased 45%, from 816 likes to 1189 likes.
– The Weekly Viral Reach increased over 1,000% from 361 people/week to 3,682.
– Weekly Total Impressions increased over 760% from 1,625 people/week to 12,464.


Salem Baking

Challenge:
Help Salem Baking Company expand from a local bakery (Dewey’s) to national brand with major retail distribution across the country.

Thinking:
Salem Baking Company is committed to searching the globe to find the best ingredients to make the most unique cookies. Along the way, the stories of each find are collected.

Solution:
SBC – Every Cookie Tells a Story.

Results:
Revenue grew more than 600% in the 2 years Wildfire partnered for growth. National growth with new retail partners in Williams-Sonoma, Starbucks, The Fresh Market, Harris-Teeter and more.

Successfully rebranded Dewey’s in the local market resulting in 20% sales increase year over year.


Better Homes and Gardens

Challenge:
Successfully launch a Better Homes and Gardens line of furniture.

Thinking:
With 40 million reader, Better Homes & Gardens is more that a brand…it’s a lifestyle and source of inspiration.

Solution:
Leverage the aspiration of BHG.

Results:
Trade launch at Furniture Markets very well received, exceeding dealer projections by selling into 30% more dealers than was original targeted.

Initial consumer launch delivered double sales projections.


The Mailbox

Challenge:
The Mailbox needed to raise awareness for newest product launch and drive subscription sign-ups for Gold as well as increase relevance and sales with teachers grade K-6.

Opportunity:
Drive Gold subscription sign-ups by positioning The Mailbox as the back-to-school resource.
Generate WOM about all-new digital format and Gold among teachers and top influencers.
Garner consumer insights via social commentary to showcase The Mailbox as the brand behind the #BeTheDifference Project.
Create authentic connections between customers and The Mailbox.

Solution:
Engage and excite current and new consumers via a strategic social campaign that would get teachers talking and sharing.

Results:
388,322 impressions from Twitter chat
266,000 impressions from blogger outreach
34,491 impressions from blogger WOM on social
7,223 views for sweepstakes
4,582 new fans for The Mailbox Facebook
2,280 total number of readers that entered influencer giveaways
126 received free Gold subscriptions from influencer giveaways
13 brand ambassadors from blogger outreach


Wake Forest Athletics

Challenge:
A rough previous season led to very low attendance. Wake challenged us to get fans excited about Wake Forest Basketball again.

Thinking:
Make fans a member of the team, let them know about the new changes for the season, and give them a reason to show up to games.

Solution:
Reconnect supporters to the program by announcing the new changes through a life-sized jersey with their name on the back. Encourage people to get to the game before tip-off by providing limited edition collectables to the first fans in the door. Highlight Wake Forest’s rich tradition and heritage.

Results:
11% increase in average attendance from previous season. 55% increase in average student attendance.


Dremel

Challenge:
Raise awareness for newest product in the Dremel line and drive traffic to Lowe’s Home Improvement to purchase during peak gift-buying time as well as increase relevance and sales with Millennials.

Opportunity:
Drive Dremel Micro sales by expanding customer base and deploying a paid digital campaign.
Generate awareness for the Dremel Micro at Lowe’s Home Improvement among precision-users and Millennials.
Garner consumer insights via contextual targeting and site retargeting to ensure conversions during campaign.

Solution:
Create three messaging strategies that would peak interest among Millennials and drive traffic to Lowe’s Home Improvement online and offline during the holidays.

Results:
18M+ uniques collected from November to December with 100% statistical confidence.
7,358,181 impressions from campaign across display, mobile and Facebook Newsfeed.
157,143 overall landings on Lowe’s.com from the campaign
99,405 clicks from Facebook to Lowe’s.com.
22,795 actions & 23,494 Page engagements from Facebook Newsfeed.
8,074 visits to the Lowe’s store locator page from display and mobile.
807 new Facebook Page “likes” for Dremel’s Facebook.
257 online sales by honing in on campaign target, as well as Facebook Newsfeed audience:
2.08% CTR for Facebook Newsfeed.


SkyBest

Challenge:
Develop launch for SkyLine’s new digital TV offering from SkyBest TV.

Thinking:
Reveal to SkyLine’s existing network that they also offer hi-tech, hi-quality digital TV service that you can bundle with your phone bill.

Solution:
Cutting edge technology with a personal touch.

Results:
Requests and orders for SkyBest TV offering increased by 17 percent exceeding their goal of 10 percent.

Increase website traffic to the new SkyBest URL.

Increased awareness for communities that are in the plan to receive service in the upcoming months.


YMCA

Challenge:
Acquire new members during the turn of the year resolution frenzy by communicating that the YMCA has unique facilities and offering.

Thinking:
There’s more to health fitness clubs than cardio and weight machines.

Solution:
Yet another reason to join.

Results:
2453 new members in January. 121% increase over previous year. Best acquisition month since July 2003.


Far Coast

Challenge:
Evolve the Canadian based Far Coast specialty brewed coffee brand to make it more premium and specialty in store,

Thinking:
The brand launched under the positioning “Adventures by he Cup” which drew from the geographic origins of the coffee bean. The new platform must deliver Far Coast as the premium coffee brand that brings you the cultural coffee drinking traditions from around the world while connecting on an emotional level.

Solution:
Taste. Well Travelled.

Results:
Revenue per customer increased from 8 cents to 12 cents per with the installation of the new look.


a/perture

Challenge:
a/perture needed to raise awareness for it’s ever-changing film lineup, outside of it’s email subscribers as well as lift engagement and increase cinema traffic.

Opportunity:
Create branded look-and-feel across all social channels.
Generate buzz and excitement around a/perture’s film lineup, while establishing an emotional connection with the filmgoer.
Ask filmgoers to have a part in creating the brand voice, in order to fuel the conversation and show a/perture’s film line-up in a new light.
Drive filmgoers to experience the full a/perture film-going experience which extends beyond the film showing into hangouts before and after shows, as well as the variety and selection in concession items.

Solution:
Build a social presence grounded in entertaining, branded content that educates, while creating a consistent conversation that combines the a/perture experience with its exclusive film lineup.

Results:
101,301 organic impressions for #a/perturenight campaign on Facebook
770,239 organic impressions for #a/perturenight campaign on Twitter
2,714 follower engagement (likes and comments) for #a/perturenight campaign on Instagram
136 bitly clicks to content
84 clicks to a/perture blog (Reel House)


Barely There

Challenge:
Spread the word about Invisible Look in new Animal Prints and a $25,000 donation to the World Wildlife Fund.

Thinking:
Leverage the power of the Barely There Blog Squad and start a two-way digital conversation with consumers.

Solution:
Sponsor a Twitter Party and recruit a Barely There Blog Squad Member to host. Give away products during the party to generate and encourage product trial.

Results:
#CallOfTheWild generated 12.45 million impressions, reaching over 500,000 people and, at its highest point, becoming the third top trending topic in the US.


Wake Forest Athletics

Challenge:
Educate Wake fans about what donations to the Deacon Club support. Drive donations to help close the gap between donations and athlete scholarship costs.

Thinking:
Dedicated fans follow recruiting – they scour the internet and personal connections to hear the latest about new players coming into the program. So we decided to treat donors as recruits. We made a video to re-introduce the Deacon Club. We sent them an Official Letter of Intent (to donate) and reskinned the website with the same language and look. And we had videos of the coaches reaching out to donors directly to recruit, along with interactions on social media and DM through the process.

Solution:
Commit to the Deacon Club Class of 2014

Results:
Using only owned media channels, the campaign resulted in the largest number of Deacon Club donors in history. Surpassing the goal of 5,000 members, setting a new membership record while raising just over $5.96 million to help cover scholarship costs. That is an increase of nearly 15% over the previous year.