Earthkind

Challenge:
Support a growing eco-friendly pest control brand in a competitive and regulated category.

Thinking:
In a category that is loud with ‘kill’ messaging, and lives in heavy black/red design, we carved out a space that speaks to consumers who are looking for alternative solutions

Solution:
No Mess. No Chemicals. No Pests – Guaranteed.

Relevance:
Regulated category.
’Trigger’ purchase product.
Connection with Millennial Mindset.

Results:
Sales increased 60% year over year.
Named as one of Inc. 500’s Fastest growing companies.
Recently rolled out to 1,400 Lowe’s Home Improvement stores nationwide.

Lowes Foods

Challenge:
Stand out in the highly competitive grocery category.

Thinking:
Develop store-within-a-store concepts that provide one-of-a-kind consumer experiences. Create stand-out private label packaging. Develop topical, engaging video content to drive to store.

Solution:
Chicken Kitchen
SausageWorks
The Cakery
Spice Bazaar
Breadcrumb

Relevance:
Deep consumer connections with product-centric marketing.

Results:
Chicken sales increased 120 percent.
Sausage sales rose 1,000 percent.
Since private label launched national brand sales have dropped, while LF private label sales are up (and sales as a whole are up).
Initial roll out was in 10 location remodels and 3 new store openings – Lowes saw a basket size increase of 7% and transaction volume increase of 23%.
Following the store-within-a-store rollout, Lowes Foods accelerated expansion and renovation of new stores – 2.5MM square feet of retail space will be remodeled in the next 4 years. 1.5MM square feet of new retail space to be built.

Dixie Classic Fair

Challenge:
Increase advanced ticket sales ahead of this year’s fair.

Thinking:
Raise awareness across a variety of relevant mediums to reach fairgoers of all demographics.

Solution:
Develop a campaign around “Homegrown Fun” utilizing e-blasts, print, OOH, digital and social media marketing to communicate advanced ticket sales.

Results:
42% increase in advanced ticket sales over previous year’s results.

Wake Forest Athletics

Challenge:
Jump start the fundraising year with a campaign focused on gaining new donors and increasing the annual gifts from current donors.

Thinking:
Fans are more likely to donate when they know exactly how their gift impacts the lives of student-athlete. How do we show that donated funds are used for far more than just textbooks and jerseys? What if we could create an interactive way for fans to spend donations on building their ideal, well-balanced student-athlete?

Solution:
The “Develop A Champion” campaign was born. A two-part interactive game that allows fans to allocate stars (aka funds) to essential resources for any Athletic Department – Facilities, Academic Support, Recruiting, etc. As they think through where they want to allocate their resources, they are prompted with a message to “Fundraise for Deacon Club” which allows them to earn even more stars to allocate. This behavior is intended to reinforce the need for funds and additional donors in order to achieve the Wake Forest Athletic Department’s mission to Develop Champions. In addition, the campaign was supported with targeted emails, a direct mailer, timely paid social ads and retargeting banner ads.

Results:
20% increase over fundraising goal in new and increased donations as well as 8% increase in new Deacon Club members gained.

Barely There

Challenge:
Raise awareness for newest product launch and drive traffic into Kohl’s for purchase and increase relevance and sales with a slightly younger demographic.

Thinking:
Drive Simply The One™ sales by expanding customer base and deploying mobile coupon.
Generate WOM about Simply The One™ among real women and top influencers.
Garner consumer insights via consumer trials and social commentary to improve product offering.
Create authentic connections between customers and Barely There.

Solution:
Increase WOM with current and new consumers via a strategic social and digital campaign.

Results:
3,154,586 million organic impressions for Simply The One™
2,322,667 impressions for Simply The One™ through Kohl’s partnership
48,195 page views for Simply The One™ microsite
16,776 page views for mobile coupon; 60.7% conversion rate of those landing on the Simply The One™ micropage
1,098 people emailed the coupon to themselves from desktop
1,278 clicks to coupon from email
1,790 clicks to Kohl’s from email marketing
700+ mentions for the brand through Twitter chat with celebrity stylist, Alison Deyette

Noble’s Restaurant

Challenge:
Help turn around a 3-year decline in business and reintroduce the restaurant with its newly renovated upscale interior and brand positioning.

Thinking:
Highlight Noble’s many new options for any occasion: a revised lunch menu, lower prices, live Jazz on Saturdays, catering, patio dining, curbside pick-up, weekly chef’s specials, and small plate options at reduced prices.

Solution:
Deliver “Local Southern Cuisine the Way You Want It” through social media

Results:
Reversed the decline in sales, including their best week of sales in over six years.
Facebook Results after one year:
– Lifetime Likes increased 45%, from 816 likes to 1189 likes.
– The Weekly Viral Reach increased over 1,000% from 361 people/week to 3,682.
– Weekly Total Impressions increased over 760% from 1,625 people/week to 12,464.

Salem Baking

Challenge:
Help Salem Baking Company expand from a local bakery (Dewey’s) to national brand with major retail distribution across the country.

Thinking:
Salem Baking Company is committed to searching the globe to find the best ingredients to make the most unique cookies. Along the way, the stories of each find are collected.

Solution:
SBC – Every Cookie Tells a Story.

Results:
Revenue grew more than 600% in the 2 years Wildfire partnered for growth. National growth with new retail partners in Williams-Sonoma, Starbucks, The Fresh Market, Harris-Teeter and more.

Successfully rebranded Dewey’s in the local market resulting in 20% sales increase year over year.

Better Homes and Gardens

Challenge:
Successfully launch a Better Homes and Gardens line of furniture.

Thinking:
With 40 million reader, Better Homes & Gardens is more that a brand…it’s a lifestyle and source of inspiration.

Solution:
Leverage the aspiration of BHG.

Results:
Trade launch at Furniture Markets very well received, exceeding dealer projections by selling into 30% more dealers than was original targeted.

Initial consumer launch delivered double sales projections.

The Mailbox

Challenge:
The Mailbox needed to raise awareness for newest product launch and drive subscription sign-ups for Gold as well as increase relevance and sales with teachers grade K-6.

Opportunity:
Drive Gold subscription sign-ups by positioning The Mailbox as the back-to-school resource.
Generate WOM about all-new digital format and Gold among teachers and top influencers.
Garner consumer insights via social commentary to showcase The Mailbox as the brand behind the #BeTheDifference Project.
Create authentic connections between customers and The Mailbox.

Solution:
Engage and excite current and new consumers via a strategic social campaign that would get teachers talking and sharing.

Results:
388,322 impressions from Twitter chat
266,000 impressions from blogger outreach
34,491 impressions from blogger WOM on social
7,223 views for sweepstakes
4,582 new fans for The Mailbox Facebook
2,280 total number of readers that entered influencer giveaways
126 received free Gold subscriptions from influencer giveaways
13 brand ambassadors from blogger outreach

Wake Forest Athletics

Challenge:
A rough previous season led to very low attendance. Wake challenged us to get fans excited about Wake Forest Basketball again.

Thinking:
Make fans a member of the team, let them know about the new changes for the season, and give them a reason to show up to games.

Solution:
Reconnect supporters to the program by announcing the new changes through a life-sized jersey with their name on the back. Encourage people to get to the game before tip-off by providing limited edition collectables to the first fans in the door. Highlight Wake Forest’s rich tradition and heritage.

Results:
11% increase in average attendance from previous season. 55% increase in average student attendance.