Dixie Classic Fair

Challenge:
Increase advanced ticket sales ahead of this year’s fair.

Thinking:
Raise awareness across a variety of relevant mediums to reach fairgoers of all demographics.

Solution:
Develop a campaign around “Homegrown Fun” utilizing e-blasts, print, OOH, digital and social media marketing to communicate advanced ticket sales.

Results:
42% increase in advanced ticket sales over previous year’s results.